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Top distribution tips for your flyer printing campaign

28 September 2017

Flyers are a highly effective marketing strategy, not least because they put the sales content you want to share with your customers directly into their hands. It doesn’t require them to open an e-mail or sign up to a newsletter; once that flyer is given to them, picked up or lands on their doormat, it immediately starts making an impact.

However, one of the crucial elements that can impact their success is how well your flyers or leaflets are distributed. When you are engaging in your flyer design or flyer printing, there are some key considerations to make.

Flyer Printing Sizes

Firstly, what size you are going to opt for. Although flyers can typically be any size, many people opt for A5 as a good option. It’s not too big, not too small – and not too bulky or heavy to carry around either. You can easily get all your messages on this size. Lots of people also opt for good quality paper, even when looking for cheap flyer printing, to add substance and longevity to their flyer.

How will your distribute your flyers?

Next up with distribution is where you’re going to be sharing your flyer with customers. It is often popular to partner with either a publication or business to get help with sharing your flyers far and wide. Although there may be a cost involved with adding your flyer to a magazine or business brochure, it will mean your flyer lands in the laps of a diverse, demographically broad audience. It’s important to think about who you want to reach and make sure you are targeting the right type of people, otherwise, it will be a wasted opportunity.

If you can, sponsor an event that is relevant to your sector. Many businesses who do this are able to get their flyers into the goody bags or onto the tables for people to pick up. This is a great way of capturing a captive audience who are actively looking for new leads.

Delivering door-to-door is another popular option, but it is recommended to have a strategy. This may include a phased delivery around a particular time of year, such as holidays or seasons, or targetting particular postcodes. You may print several leaflets that all have marketing messages which connect or build on each other. Making your message personalised can have a great impact.

When distributing, ensure your company is represented well. Whoever delivers them should be smart and act courteously – they are, even if third-party, standing in for your business and will be the first impression and initial point of contact that people see. If they will be delivering hand-to-hand, make sure they know enough about your company to answer any questions, and have your contact details if people want to find out more.

Flyer Printing With Purple Monkey

Purple Monkey is a new and adventurous company based near Rhyl, North Wales. We never say no to a challenge, we’re experts in the field of direct digital printing, and we can undertake any project, no matter how big or how small, with fast, reliable and compelling results. We’d like to say that we can print on anything – though so far, we are having a little difficulty with printing on actual monkeys.

Upload your own photos, designs or artwork, to produce the most personal and beautifully customised results that even a Purple Monkey could envisage or drop us a line today to ask our expert team if you need any advise or assistance.

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