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Leading Poster Printing Service In Chester

27 February 2018

There’s a sliding scale of effectiveness when it comes to great poster design. Sure, you’ve got a checklist of messages that need to make their way onto the final graphic, but what else do you need to keep in mind if you want your poster to make a potential customer act in a certain way, buy a product, or come to an event?

As Chester’s poster printing gurus, our team members have put together four tips to help you get the most out of your next poster printing project.

Always think about your audience

You probably know your ideal customers or audience members like the back of your hand. You know how they speak, and therefore what kind of language to use. You know the colours they like, and therefore your palette.

But to be truly eye-catching, you need your poster design to be different to the rest. Like any product development, poster design needs to start with what’s proven to work, but also incorporate room for innovation. If your poster has an element that shocks the viewer or makes them laugh, you’ve got their attention.

Go for a high contract aesthetic

You’ve only got seconds to grab someone’s attention, so be bold. High contrast between elements like the background and main text are a huge help. Start with a big colour background and choose a starkly contrasting colour for the font. Which brings us on to our next tip…

Make sure your poster text is readable

This is a crucial factor for any great poster. Think about where they might be standing when reading the poster. If the call to action is too small for them to read, they’ll be confused and move on.

Create multiple posters

One of the basic principles of marketing is that a person needs exposure to something multiple times to remember it. Making multiple versions of your poster is the best way to get your message heard. As the one-stop-shop for poster printing in Chester, we also produce flyers, banners, boards and displays – something to consider the next time you’re printing a poster with a crucial call to action.

Purple Monkey

Purple Monkey is a new and adventurous company based near Rhyl, North Wales. We never say no to a challenge, we’re experts in the field of direct digital printing, and we can undertake any project, no matter how big or how small, with fast, reliable and compelling results. We’d like to say that we can print on anything – though so far, we are having a little difficulty with printing on actual monkeys.

Upload your own photos, designs or artwork, to produce the most personal and beautifully customised results that even a Purple Monkey could envisage or drop us a line today to ask our expert team if you need any advise or assistance.

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